![]() ![]() WeChat Web is available for all WeChat users on iOS, Android, and Windows. Once set up, you can WeChat with your colleagues directly on your desktop through the WeChat Web. But do you know that you can use WeChat Web? You can go from touchscreen to big screen! This will both enable you to provide an enhanced experience to users and to know what is the return investment on your WeChat strategy.You are using WeChat and WeChat Group for your business and getting a lot of benefits from it. Wechat for web android#Such tracking is doable for instance by using WeChat-login on your native APP and generally by integrating your service account to your iPhone or Android APP. There is a hiden tool which is at the core of this strategy: analytics.Īnalytics will enable you to know how much of your WeChat users are converted toward either native APP or sales. Engaged users will therefore have an incentive to switch to your iPhone or Android APP) At the end of the day, convert users to your native APP by providing more advanced features on the native APP (your WeChat web-APP might cover 70 to 80% of the function of your native APP.On the long-term, expose more users to your brand and APP functionality.Test the market with limited investment in terms of development and user acquisition.In other words, WeChat web-APPs are a step in your acquisition strategy enabling you to: This paradigm can be summarised in the following matrix (which, for a lack of a better name, we’ll call the WalktheChat Matrix) It is not to be considered as a stand-alone device but always as a path toward either sales or conversion to native APPs. WeChat is a tool for acquiring new users (either through higher conversion rate or social features) and converting them to your native ecosystem. ![]() The ideal combination of WeChat and native apps can be summarized in the following sentence:
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